Oct 30, 2024
In this episode, I'm talking about three things that every single business needs in order for a customer to feel comfortable buying their product or service:
Proof
Promise
Plan
(You may not realize it, but when you're making a buying decision, you're unconsciously on the lookout for these things, too.)
Using...
Oct 23, 2024
I’ve been in this industry for over 30 years, and I’ve learned that even small steps, taken CONSISTENTLY, will get you where you wanna be.
I've also learned that a lot of people fall prey to the “all or nothing mindset," which is an outlook that says, "If I can't do it perfectly, I'm not doing it at all."
A lot of...
Oct 16, 2024
When you, me - anyone - goes into a new venture of any kind...
Whether it's weight loss, building your own business, getting married, having kids...
We tend to be pretty ignorant about what it's ACTUALLY gonna take to be successful.
We think we know, but usually, we don't. Not really.
In some cases, our ignorance...
Oct 9, 2024
I'm 48 at the time of this writing, and I've been in a few relationships and a few marriages. A couple of those relationships were toxic.
For all of them, I wish I would have known then what I know now.
But I’m a better person now for having gone through them (particularly the most recent one from 2023), because I...
Oct 2, 2024
You, me, pretty much everyone has set at least one goal in their lifetime.
It might be to lose weight or build muscle.
But what most people don’t really think about are the benefits of reaching their goals.
Put another way, our end goal isn’t to lose weight or build muscle. It’s what losing weight or building...